{"id":3183,"date":"2025-04-03T08:00:00","date_gmt":"2025-04-03T06:00:00","guid":{"rendered":"https:\/\/camiliangroup.com\/blog\/prospeccio-organitzacional-la-clau-per-crear-esdeveniments-efectius-i-dalt-impacte\/"},"modified":"2025-04-03T08:00:00","modified_gmt":"2025-04-03T06:00:00","slug":"prospeccio-organitzacional-la-clau-per-crear-esdeveniments-efectius-i-dalt-impacte","status":"publish","type":"post","link":"https:\/\/camiliangroup.com\/ca\/blog\/prospeccio-organitzacional-la-clau-per-crear-esdeveniments-efectius-i-dalt-impacte\/","title":{"rendered":"Prospecci\u00f3 organitzacional: la clau per crear esdeveniments efectius i d&#8217;alt impacte"},"content":{"rendered":"<div class=\"sqs-html-content\" data-sqsp-text-block-content=\"\">\n<p class=\"\" style=\"white-space:pre-wrap;\">En un entorn empresarial cada vegada m\u00e9s competitiu, les organitzacions busquen <strong>generar experi\u00e8ncies significatives<\/strong> <strong>per als seus treballadors i col\u00b7laboradors<\/strong>. Esdeveniments com els <em>family days<\/em>, jornades formatives o activitats de <a href=\"https:\/\/camiliangroup.com\/ca\/serveis-teambuilding\/\" target=\"_blank\"><em>team building<\/em> <\/a>tenen el potencial de refor\u00e7ar la cultura corporativa i incrementar el comprom\u00eds dels equips. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Per\u00f2 per aconseguir un impacte real i durador en el temps, no n&#8217;hi ha prou amb organitzar activitats atractives: pr\u00e8viament s&#8217;han d&#8217;haver plantejat en base a dades que permetin justificar-les davant dels clients interns (treballadors i treballadores) o externs. Per fer realitat aquest proc\u00e9s, cal <strong>dur a terme una prospecci\u00f3 organitzacional que permeti entendre qu\u00e8 necessita realment l&#8217;empresa i les persones que en formen part<\/strong>. D&#8217;aquesta manera, es podran estructurar accions eficaces i alineades amb els objectius i el prop\u00f2sit del negoci.  <\/p>\n<h3 style=\"white-space:pre-wrap;\">Per qu\u00e8 \u00e9s necessari un estudi de prospecci\u00f3 associat al benestar organitzacional?<\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">Les empreses que aposten per una <strong>prospecci\u00f3 organitzacional<\/strong> obtenen dades valuoses que els permeten dissenyar esdeveniments amb un alt impacte i mesurables. Aquestes tasques, associades a una an\u00e0lisi pr\u00e8via, permeten: <\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Identificar fortaleses i \u00e0rees de millora<\/strong> en la cultura organitzacional, aix\u00ed com aspectes concrets que poden influir en la motivaci\u00f3 i participaci\u00f3 dels treballadors en els esdeveniments.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Comprendre les necessitats emocionals i socials<\/strong> dels treballadors i treballadores, facilitant la creaci\u00f3 d&#8217;activitats que responguin a les seves expectatives i inquietuds.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Dissenyar experi\u00e8ncies a mida<\/strong>, alineades amb el prop\u00f2sit de l&#8217;organitzaci\u00f3 i la seva estrat\u00e8gia de talent.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Mesurar l&#8217;impacte real de les accions corporatives<\/strong>, garantint que els recursos invertits en formaci\u00f3, <em>team buildings<\/em> o accions de cohesi\u00f3 generin un retorn tangible en benestar i comprom\u00eds.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<p>      <img decoding=\"async\" data-src=\"https:\/\/camiliangroup.com\/wp-content\/uploads\/2026\/05\/FSG02555_websize.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1067px; --smush-placeholder-aspect-ratio: 1067\/1600;\"><\/p>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content=\"\">\n<h3 style=\"white-space:pre-wrap;\">LAESKI aposta per la cultura de la dada per aportar valor als esdeveniments<\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">A <a href=\"https:\/\/camiliangroup.com\/ca\/\" target=\"_blank\"><strong>LAESKI<\/strong> <\/a>treballem amb un <strong>enfocament basat en dades qualitatives i quantitatives<\/strong>, obtingudes a trav\u00e9s de q\u00fcestionaris, <em>focus groups<\/em> i entrevistes individualitzades. Aquest proc\u00e9s permet comprendre en profunditat les necessitats i expectatives dels treballadors en relaci\u00f3 amb el seu benestar i els esdeveniments organitzats per l&#8217;empresa. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Comptar amb les <strong>eines<\/strong> per a l&#8217;obtenci\u00f3 de dades i amb un equip d&#8217;experts que analitzi i interpreti els resultats, i formuli propostes de millora concretes, resulta fonamental.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Per aquest motiu, LAESKI col\u00b7labora amb <a href=\"https:\/\/www.felicicat.cat\" target=\"_blank\"><strong>feliciCat (Institut Catal\u00e0 de la Felicitat)<\/strong><\/a> per oferir aquest servei previ a l&#8217;esdeveniment amb les m\u00e0ximes garanties, obtenint dades de fins a set dimensions del benestar: f\u00edsic, emocional, nutricional, mediambiental, social, econ\u00f2mic i tecnol\u00f2gic.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">L&#8217;Institut Catal\u00e0 de la Felicitat compta amb una quarantena de professionals que, igual que LAESKI, tenen la capacitat de connectar amb les persones i de dissenyar i executar una prospecci\u00f3 organitzacional ben estructurada i adaptada.<\/p>\n<\/div>\n<p>      <img decoding=\"async\" data-src=\"https:\/\/camiliangroup.com\/wp-content\/uploads\/2026\/05\/unsplash-image-TyQ-0lPp6e4.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2500px; --smush-placeholder-aspect-ratio: 2500\/1700;\"><\/p>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content=\"\">\n<h3 style=\"white-space:pre-wrap;\">Beneficis d&#8217;un estudi de prospecci\u00f3 organitzacional<\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">Un estudi previ de les necessitats dels treballadors i treballadores (o prove\u00efdors i clients en un \u00e0mbit extern) es tradueix en una s\u00e8rie de beneficis clarament tangibles per a l&#8217;organitzaci\u00f3 i per a la realitzaci\u00f3 d&#8217;esdeveniments d&#8217;alt impacte:<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Fomenta la cohesi\u00f3 i motivaci\u00f3<\/strong> dels equips a trav\u00e9s d&#8217;activitats que connecten amb els participants.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Millora la participaci\u00f3 i el comprom\u00eds<\/strong>, ja que els assistents perceben que l&#8217;empresa escolta realment les seves necessitats.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Optimitza la inversi\u00f3 en esdeveniments<\/strong>, dissenyant accions adaptades amb un retorn tangible en termes de benestar i rendiment laboral.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Transforma la cultura organitzacional<\/strong>, promovent una manera de treballar m\u00e9s alineada amb les necessitats de les persones.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Incrementa la productivitat<\/strong>, assegurant que els treballadors estiguin motivats i satisfets, i per tant, siguin m\u00e9s productius i eficients.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Redueix l&#8217;absentisme i la rotaci\u00f3<\/strong> gr\u00e0cies a un ambient laboral positiu i un tracte satisfactori cap als treballadors.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Millora la imatge de marca<\/strong> a partir d&#8217;un bon clima laboral que atrau i ret\u00e9 el millor talent, refor\u00e7ant la seva reputaci\u00f3 dins del sector.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Incrementa la satisfacci\u00f3 del client<\/strong> gr\u00e0cies a un equip comprom\u00e8s i motivat que ofereix un millor servei.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" style=\"white-space:pre-wrap;\">A LAESKI ho tenim molt clar: un esdeveniment no s&#8217;ha de tractar com una activitat puntual, sin\u00f3 com una experi\u00e8ncia transformadora.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">Per\u00f2 per aconseguir un impacte real i durador en el temps, no n&#8217;hi ha prou amb organitzar activitats atractives: pr\u00e8viament s&#8217;han d&#8217;haver plantejat en base a dades que permetin justificar-les davant dels clients interns (treballadors i treballadores) o externs. <\/p>\n","protected":false},"author":1,"featured_media":3184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[717,711,792,712,908,740,907],"tags":[789,914,780,790,910,924,916,921,919,918,915,917,909,920,741,925,922,912,913,911,783,923],"class_list":["post-3183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-esdeveniments","category-esdeveniments-barcelona","category-esdeveniments-corporatius","category-felicicat","category-felicitat-i-benestar","category-institut-catala-de-la-felicitat","tag-analisi-previa-de-necessitats","tag-benestar-organitzacional","tag-cohesio-dequips","tag-compromis-dels-treballadors","tag-cultura-organitzacional","tag-diagnostic-organitzacional","tag-disseny-desdeveniments-personalitzats","tag-esdeveniments-a-mida-per-a-empreses","tag-esdeveniments-amb-enfocament-en-dades","tag-esdeveniments-amb-proposit-empresarial","tag-esdeveniments-corporatius-dalt-impacte","tag-esdeveniments-efectius-per-a-empreses","tag-esdeveniments-estrategics-per-a-empreses","tag-estudis-de-clima-laboral","tag-felicicat","tag-institut-catala-de-la-felicitat","tag-jornada-corporativa-efectiva","tag-motivacio-laboral","tag-prospeccio-organitzacional","tag-retorn-dinversio-en-esdeveniments","tag-team-building-estrategic","tag-transformacio-cultural-en-empreses"],"yoast_head":"<!-- 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