{"id":3305,"date":"2020-04-08T15:12:00","date_gmt":"2020-04-08T13:12:00","guid":{"rendered":"https:\/\/camiliangroup.com\/blog\/entrevista-a-lucas-amat-sobre-lart-urba\/"},"modified":"2020-04-08T15:12:00","modified_gmt":"2020-04-08T13:12:00","slug":"entrevista-a-lucas-amat-sobre-lart-urba","status":"publish","type":"post","link":"https:\/\/camiliangroup.com\/ca\/blog\/entrevista-a-lucas-amat-sobre-lart-urba\/","title":{"rendered":"Entrevista a Lucas Amat sobre l’Art Urb\u00e0"},"content":{"rendered":"
\n

Hi ha moltes maneres d’expressar sentiments, emocions, ideologies i motius pol\u00edtics. A  LAESKI<\/a> volem parlar d’una que possiblement \u00e9s de les m\u00e9s visuals, l’Art Urb\u00e0. Per aquest motiu ens hem posat en contacte amb Lucas Amat<\/strong><\/a>, gestor de projectes i tallers d’art urb\u00e0. El seu treball incansable per introduir l’art urb\u00e0 en totes les esferes de la societat l’ha convertit en un dels referents d’aquest moviment. <\/p>\n

Actualment est\u00e0 centrat en la representaci\u00f3 d’artistes i la gesti\u00f3 de projectes d’ Art Urb\u00e0<\/strong> i a intentar donar-li visibilitat als mitjans de comunicaci\u00f3. Gr\u00e0cies a la seva proactivitat i al seu excel\u00b7lent treball s’ha guanyat el respecte de la  comunitat emprenedora<\/strong>, gens habituada a sentir parlar de projectes de muralisme.<\/strong><\/p>\n

Davant el canvi constant de la mentalitat de les empreses i l’oportunitat que pot suposar un taller d’art urb\u00e0 per fer un teambuilding \u00fanic<\/a> i transmetre valors corporatius, volem ampliar els nostres coneixements sobre un sector amb una gran adaptabilitat al m\u00f3n dels esdeveniments; tenim el plaer d’entrevistar Lucas Amat, fundador i propietari d’aquesta empresa.<\/p>\n

\n

Bon dia, Lucas. En primer lloc, moltes gr\u00e0cies per atendre’ns.<\/strong><\/p>\n

1.- Per comen\u00e7ar aquesta entrevista, ens agradaria saber com es va iniciar el projecte empresarial de Lucas Amat. Com ha estat el cam\u00ed fins a l’actualitat? <\/strong><\/p>\n

Ha estat un cam\u00ed i continua sent un cam\u00ed complicat. Vaig comen\u00e7ar amb el projecte sense que fos una cosa premeditada, va sortir sol i, quan me’n vaig voler adonar, ja guanyava diners amb el grafit professional. Com molta gent ja deu saber, vaig comen\u00e7ar pintant grafits de manera il\u00b7legal, com molts altres grafiters, i va ser per la meva parella actual que vaig decidir asseure el cap i comen\u00e7ar a treballar de la meva passi\u00f3. <\/p>\n

\n

2.- Des del teu punt de vista, quina opini\u00f3 teniu sobre el sector del grafit a Espanya? Com consideres que evolucionar\u00e0 el sector a curt termini i quins creus que seran els principals obstacles que haureu de superar com a empresa? <\/strong><\/p>\n

Crec que actualment s’estan creant dos moviments dins del negoci del grafit. Un \u00e9s un moviment m\u00e9s art\u00edstic on els artistes realitzen les seves pr\u00f2pies obres amb el seu estil personal, \u00e9s un moviment que es mou m\u00e9s en galeries i en fa\u00e7anes mitgeres d’edificis, i un altre moviment m\u00e9s comercial en qu\u00e8 intentem solucionar alguns problemes que ens plantegen els clients i que podem resoldre amb grafit professional. Aquest moviment compleix una funci\u00f3 m\u00e9s decorativa per a petits comer\u00e7os o particulars.   En aquest sentit, a mi m’interessen i em motiven ambdues vessants, tot i que l’aspecte que m\u00e9s domino \u00e9s el segon. Crec que, malgrat que s\u00f3n tiquets m\u00e9s baixos, \u00e9s m\u00e9s f\u00e0cil escalar-los i generar noves vendes. Em sembla que aquesta \u00e9s la part del meu negoci que em sost\u00e9 i els altres projectes s\u00f3n molt benvinguts quan en surt un cada cert temps. A mi em sembla que hi ha molt de talent i estic content perqu\u00e8 em fa la sensaci\u00f3 que encara hi ha molt cam\u00ed per rec\u00f3rrer. <\/p>\n

Segons la meva opini\u00f3 personal, em sembla que el sector m\u00e9s comercial del grafit seguir\u00e0 la mateixa l\u00ednia, ampliant cada vegada m\u00e9s el costum que els comer\u00e7os pintin i decorin les seves persianes perqu\u00e8 el local pugui cridar l’atenci\u00f3 dels clients potencials.<\/p>\n

Crec que intentarem fer entendre a la gent que el grafit \u00e9s una eina de comunicaci\u00f3 com qualsevol altra. Una eina de m\u00e0rqueting. Hi ha petits comer\u00e7os que l’utilitzen, per\u00f2 no saben com de poder\u00f3s pot arribar a ser. El meu objectiu i el meu obstacle alhora \u00e9s intentar que les marques m\u00e9s grans se n’adonin i facin servir el grafit i l’art urb\u00e0 com un complement m\u00e9s a les vies de comunicaci\u00f3 que tenen tan interioritzades. No volem substituir-les, simplement creiem que si diversifiquen amb estrat\u00e8gies originals els pot funcionar realment b\u00e9. <\/p>\n

\n

3.- Entenem que el vostre servei \u00e9s molt ampli i per a moltes empreses i professionals, per\u00f2 ens agradaria saber quin \u00e9s el vostre p\u00fablic objectiu principal.<\/strong><\/p>\n

El nostre p\u00fablic objectiu principal s\u00f3n les botigues i comer\u00e7os de barri. Els petits locals que pateixen les pintades i les destrosses t\u00edpiques d’una ciutat i que ells han de suportar. Aix\u00f2 els perjudica molt en la seva imatge com a local i t\u00e9 conseq\u00fc\u00e8ncies per al negoci. <\/p>\n

El nostre p\u00fablic objectiu desitjat i on volem anar s\u00f3n les marques grans, mitjanes i franqu\u00edcies. Tenim moltes idees i propostes per a elles que poden ajudar-les a aconseguir els seus objectius. <\/p>\n

\n

4.- Parlem de compet\u00e8ncia. Sabem que sou el n\u00famero u de grafit professional en persianes d’establiments\/empreses. Quin \u00e9s el factor diferencial que ofereix la vostra empresa en els projectes que no puguin oferir artistes especialistes en art urb\u00e0 que no tenen tanta estructura? <\/strong><\/p>\n

Per comen\u00e7ar, nosaltres som un equip. Aix\u00f2 ens permet gestionar, dissenyar i pintar projectes molt m\u00e9s r\u00e0pid que altres artistes. A m\u00e9s, tenim una mentalitat empresarial i som seriosos. En el nostre sector encara hi ha molt d’intrusisme i gent poc seriosa. Aix\u00f2 els clients ho veuen molt r\u00e0pidament. <\/p>\n

\n

5.- \u00daltimament s’est\u00e0 parlant de la sostenibilitat, es pot relacionar la marca Lucas Amat amb aquest concepte? Consideres que el m\u00f3n del grafit i el que \u00e9s sostenible \u00e9s compatible? Existeix ja alguna soluci\u00f3 orientada a fer el vostre sector \u201cmenys contaminant\u201d? <\/strong><\/p>\n

I tant que s\u00ed, estem comen\u00e7ant a treballar amb pintura a base d’aigua no contaminant i, a m\u00e9s, hav\u00edem organitzat el festival d’art urb\u00e0 m\u00e9s gran de Catalunya en un port esportiu de luxe on hav\u00edem de pintar m\u00e9s de 70 m de mur pel medi ambient. \u00c9s molt important que cuidem el planeta i, per si no ho ten\u00edem clar, amb la Covid-19 s’ha demostrat com som de vulnerables. <\/p>\n

\n

6.- L’entrevista va arribant al seu final, i ens agradaria saber els plans de futur de Lucas Amat.<\/strong><\/p>\n

Vull, b\u00e0sicament, ajudar altres persones perqu\u00e8 puguin viure del grafit i vull dignificar aquesta professi\u00f3. Crec que tenim una eina superpoderosa per comunicar i m’agradaria ajudar les marques i institucions a aprofitar-la. <\/p>\n

 <\/p>\n

Ara s\u00ed, per acabar l’entrevista, Lucas, passem a unes preguntes curtes, relacionades amb la nostra plataforma en l\u00ednia i la fibra de carboni:<\/p>\n

    \n
  1. \n

    Un personatge que t’inspiri:<\/strong> C. Tangana<\/p>\n<\/li>\n

  2. \n

    Un producte:<\/strong> MacBook<\/p>\n<\/li>\n

  3. \n

    Per a tu una vida Premium \u00e9s:<\/strong> poder no treballar per treballar del que m’agrada<\/p>\n<\/li>\n

  4. \n

    No hi ha dia que\u2026:<\/strong> no treballi<\/p>\n<\/li>\n

  5. \n

    De tots els productes de pell i fibra de carboni que LAESKI ofereix per a esdeveniments, em quedo amb:<\/strong> Billetera fibra de carboni premium yellow<\/a><\/p>\n<\/li>\n<\/ol>\n

     <\/p>\n

    Moltes gr\u00e0cies i molta sort!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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