{"id":3315,"date":"2020-05-14T15:12:00","date_gmt":"2020-05-14T13:12:00","guid":{"rendered":"https:\/\/camiliangroup.com\/blog\/elisabeth-campa-de-barnachic\/"},"modified":"2020-05-14T15:12:00","modified_gmt":"2020-05-14T13:12:00","slug":"elisabeth-campa-de-barnachic","status":"publish","type":"post","link":"https:\/\/camiliangroup.com\/ca\/blog\/elisabeth-campa-de-barnachic\/","title":{"rendered":"Elisabeth Camp\u00e0 de BarnaChic"},"content":{"rendered":"
\n

Les tend\u00e8ncies decoratives evolucionen i canvien completament dia rere dia. La decoraci\u00f3 pot arribar molt lluny a trav\u00e9s de la imaginaci\u00f3 i la combinaci\u00f3 de colors, no nom\u00e9s en interiors sin\u00f3 tamb\u00e9 en esdeveniments corporatius. <\/p>\n

Els seguidors de LAESKI<\/a> saben perfectament que som uns amants del disseny, la decoraci\u00f3 i les noves tend\u00e8ncies del mercat, per aquest motiu, avui tenim el plaer d’entrevistar a Elisabeth Camp\u00e0<\/strong>, professional de la publicitat, les relacions p\u00fabliques i l’interiorisme<\/strong>, i propiet\u00e0ria del blog de BarnaChic<\/a>, un espai on la creativitat i el disseny van de la m\u00e0.<\/p>\n

\n

Comencem l’entrevista, moltes gr\u00e0cies Elisabeth pel vostre temps.<\/strong><\/p>\n

1.- La decoraci\u00f3 \u00e9s un dels pilars en la generaci\u00f3 d’experi\u00e8ncies positives dels assistents a un esdeveniment. Quins s\u00f3n els principals aspectes que teniu en compte a l’hora de decorar un espai on se celebra? <\/strong><\/p>\n

Efectivament, una bona decoraci\u00f3 \u00e9s b\u00e0sica per aconseguir les sensacions que volem transmetre als nostres assistents. I sens dubte, fer un esdeveniment i no invertir ni en el m\u00e9s m\u00ednim en decoraci\u00f3, ens sortir\u00e0 car i, a m\u00e9s, crearem una experi\u00e8ncia amb falta d’ess\u00e8ncia i desaprofitant l’oportunitat de sorprendre els nostres comensals. <\/p>\n

Des del meu punt de vista, un aspecte elemental \u00e9s tenir consci\u00e8ncia de l’espai<\/strong> de qu\u00e8 disposem. No hi ha res m\u00e9s angoixant que estar en una celebraci\u00f3 i estar-hi sense poder gaireb\u00e9 ni moure’t. (La planificaci\u00f3 \u00e9s fonamental). <\/p>\n

Un altre punt important \u00e9s con\u00e8ixer b\u00e9 la tem\u00e0tica de l’esdeveniment i quines sensacions volem aconseguir que els nostres assistents tinguin nom\u00e9s d’entrar.<\/p>\n

A partir d’aqu\u00ed, considero essencial utilitzar la il\u00b7luminaci\u00f3 adequada, els elements florals s\u00f3n imprescindibles (gerros, jardins verticals\u2026), el so (encara que sigui un element t\u00e8cnic) ha d’estar en sintonia amb l’ambient (un volum massa elevat pot molestar i ser el punt negatiu de l’acte). <\/p>\n

Aix\u00ed que, no \u00e9s \u00fanicament l’aspecte visual el que s’ha de tenir en compte, sin\u00f3 tamb\u00e9, i molt important, el sensorial. <\/p>\n

2.- Centrem-nos ara en el vostre perfil Elisabeth. Com \u00e9s el dia a dia d’una decoradora d’interiors i quin creieu que \u00e9s el secret de l’\u00e8xit en la vostra professi\u00f3? <\/strong><\/p>\n

Una vegada m\u00e9s, la planificaci\u00f3 \u00e9s essencial. El meu dia a dia comen\u00e7a amb l’organitzaci\u00f3 de cada projecte i en quin punt es troba cadascun d’ells. Sens dubte, el contacte permanent amb el client ajuda molt\u00edssim a aconseguir el resultat desitjat. <\/p>\n

I mans a l’obra!<\/p>\n

L’\u00e8xit crec que, al final, se’l guanya una mateixa, duent a terme cada projecte com si fos teu, cuidant al detall tots els aspectes i, sobretot, estant al dia de les tend\u00e8ncies del moment. <\/p>\n

El meu caf\u00e8 de bon mat\u00ed, impregnant-me d’imatges i de les \u00faltimes publicacions de les principals revistes de decoraci\u00f3\u2026 \u00c9s el meu gran moment del dia! <\/p>\n

Un professional sempre ha d’estar disposat a aprendre en el seu dia a dia.<\/p>\n

 <\/p>\n

3.- Davant la crisi del Covid-19, els webinars i esdeveniments en l\u00ednia s’han incrementat enormement. Quins aspectes creieu que s’han de cuidar per part de la marca que emet aquests continguts perqu\u00e8 l’audi\u00e8ncia tingui una bona impressi\u00f3 nom\u00e9s de comen\u00e7ar la trobada digital? <\/strong><\/p>\n

Aquesta etapa ens ha ensenyat al peu de la lletra la dita \u201crenovar-se o morir\u201d. <\/p>\n

Saber del cert quin \u00e9s el format (quant a dimensions) amb qu\u00e8 ens comunicarem \u00e9s b\u00e0sic per aprofitar tot l’espai de qu\u00e8 disposem.<\/p>\n

El factor clau a tenir en compte \u00e9s la il\u00b7luminaci\u00f3. Una mala il\u00b7luminaci\u00f3 ens pot restar punts de percepci\u00f3 i de transmissi\u00f3 de valors durant el nostre  discurs<\/em>.<\/p>\n

Ser\u00e0 una gravaci\u00f3 o esdeveniment de mat\u00ed? En aquest cas la llum natural ser\u00e0 la nostra millor aliada. I si \u00e9s a la tarda-nit? Una bona llum indirecta des de diferents punts d’il\u00b7luminaci\u00f3 ser\u00e0 la m\u00e9s encertada. <\/p>\n

Un altre element fonamental \u00e9s la disposici\u00f3 de l’espai: qu\u00e8 volem transmetre durant la nostra emissi\u00f3? I, triar quins elements ens interessa que apareguin. <\/p>\n

No parlar de la comunicaci\u00f3 no verbal seria un error\u2026 Hem de tenir en compte cada detall perqu\u00e8 l’impacte sigui exquisit. Aix\u00ed que la posici\u00f3 del cos i els moviments que fem tamb\u00e9 s’han d’estudiar. <\/p>\n

 <\/p>\n

4.- Estem en l’era dels projectes personalitzats. Com s’inspira una decoradora d’interiors per poder adaptar cada projecte i donar-li un valor diferencial? <\/strong><\/p>\n

Les xarxes socials com Pinterest o Instagram s\u00f3n una gran font d’inspiraci\u00f3. Les revistes del sector com AD, El Mueble, Interiores\u2026 <\/p>\n

El que est\u00e0 clar \u00e9s que cada client t\u00e9 els seus gustos i con\u00e8ixer la seva ess\u00e8ncia \u00e9s primordial. A partir d’aqu\u00ed, buscarem el punt clau perqu\u00e8 en veure el resultat faci \u201cwow<\/em>\u201d, i nom\u00e9s d’aquesta manera sabrem que el projecte ha estat un \u00e8xit. <\/p>\n

 <\/p>\n

5.- Centrem-nos en una de les tend\u00e8ncies de la decoraci\u00f3 d’interiors. El disseny biof\u00edlic o inclusi\u00f3 d’elements naturals en els espais. Quina \u00e9s la vostra opini\u00f3 al respecte? <\/strong><\/p>\n

\u00c9s una tend\u00e8ncia que em fascina i que intento aplicar sempre que el projecte m’ho permet. <\/p>\n

Incloure elements naturals, fer-te sentir com enmig del bosc\u2026 A qui no li agrada sentir aquesta frescor, la humitat de la terra mullada, els colors propis de la natura\u2026? Anem a implementar-ho en esdeveniments i projectes d’interiorisme!  <\/p>\n

Els beneficis sobre la nostra ment estan comprovats, i, de fet, empreses que ho posen en pr\u00e0ctica corroboren que es generen menys baixes m\u00e8diques entre els seus treballadors. Una meravella! A m\u00e9s, rendim homenatge al seu significat: \u201camor a la vida\u201d. <\/p>\n

 <\/p>\n

6.- A LAESKI oferim serveis de Wellness Corporatiu en l\u00ednia (<\/strong>PND<\/strong><\/a> i <\/strong>Pilates<\/strong><\/a>) com creieu que afecta la decoraci\u00f3 a aquesta disciplina?<\/strong><\/p>\n

Per descomptat que afecta, i molt, com en tots els entorns! L’ambient ens dona molt\u00edssims  inputs<\/em> en tot moment, aix\u00ed que no desaprofitem cap oportunitat per aconseguir que l’experi\u00e8ncia sigui memorable fins i tot a trav\u00e9s del medi en l\u00ednia.<\/p>\n

Hem de crear un espai on es respiri benestar, calma, assossec\u2026 Un espai \u00fanic per poder desconnectar la nostra ment i connectar amb nosaltres mateixos!<\/p>\n

Com? Utilitzant una decoraci\u00f3 en colors neutres, on predomini el blanc, els materials naturals i nobles com la fusta, el v\u00edmet, les plantes\u2026 Deixem que tot flueixi! <\/p>\n

 <\/p>\n

7.- Per acabar Elisabeth, parlem de futur. Quins projectes teniu en ment a curt i mitj\u00e0 termini? <\/strong><\/p>\n

Aquesta nova etapa ha servit perqu\u00e8 tots els sectors es renovin. En el meu cas, ofereixo el servei d’assessorament en l\u00ednia en decoraci\u00f3 per estances, un servei que, anteriorment no contemplava, i que funciona meravellosament. <\/p>\n

Igualment, els projectes f\u00edsics tamb\u00e9 s\u00f3n una realitat, i necessaris, per veure en primera persona els nous materials, textures\u2026 I, per descomptat, la import\u00e0ncia del contacte amb les persones \u00e9s primordial.<\/p>\n

Aix\u00ed que\u2026 Benvinguts siguin tant els projectes en l\u00ednia<\/em> com presencials!<\/p>\n

 <\/p>\n

Moltes gr\u00e0cies Elisabeth pel vostre temps, un plaer realitzar l’entrevista amb v\u00f3s, molta sort en els vostres projectes!<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Entrevistem a Elisabeth Camp\u00e0, professional de la publicitat, les relacions p\u00fabliques i l’interiorisme, i propiet\u00e0ria del blog de BarnaChic, un espai on la creativitat i el disseny van de la m\u00e0.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[1186,1185],"class_list":["post-3315","post","type-post","status-publish","format-standard","hentry","category-sin-categorizar","tag-barnachic","tag-elisabeth-campa"],"yoast_head":"\nElisabeth Camp\u00e0 de BarnaChic - camiliangroup.com<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elisabeth Camp\u00e0 de BarnaChic - 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