{"id":3366,"date":"2021-03-03T10:34:04","date_gmt":"2021-03-03T09:34:04","guid":{"rendered":"https:\/\/camiliangroup.com\/blog\/els-nous-recursos-per-a-esdeveniments-innovadors\/"},"modified":"2021-03-03T10:34:04","modified_gmt":"2021-03-03T09:34:04","slug":"els-nous-recursos-per-a-esdeveniments-innovadors","status":"publish","type":"post","link":"https:\/\/camiliangroup.com\/ca\/blog\/els-nous-recursos-per-a-esdeveniments-innovadors\/","title":{"rendered":"Els nous recursos per a esdeveniments innovadors"},"content":{"rendered":"<div class=\"sqs-html-content\" data-sqsp-text-block-content=\"\">\n<p class=\"\" style=\"white-space:pre-wrap;\">\u00c9s un fet. El m\u00f3n dels esdeveniments s&#8217;ha vist afectat i obligat a pivotar no sols a nivell tecnol\u00f2gic sin\u00f3 que tamb\u00e9 en l&#8217;aspecte de la mobilitat i de la cerca de nous recursos i elements m\u00e9s \u00e0gils i innovadors que permetin a les marques oferir experi\u00e8ncies positives en un esdeveniment presencial. &nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Aquest article de blog est\u00e0 relacionat amb la xerrada que vam tenir amb <strong>Judit Ricart co-fundadora &#038; CMO de StilChest<\/strong>, en la qual vam poder debatre sobre la necessitat d&#8217;adaptar-se a les noves maneres de satisfer les necessitats dels assistents. I \u00e9s que la paraula innovaci\u00f3 en els esdeveniments corporatius per a empreses pot expressar-se en diferents formats i idees. Vols saber com?  <em> All\u00e0 anem!<\/em><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Davant la situaci\u00f3 que estem experimentant \u00e9s necessari <strong>l&#8217;adaptaci\u00f3 en el mitj\u00e0 en el qual es realitzar\u00e0 el propi esdeveniment. <\/strong>Tamb\u00e9 el concepte d&#8217;aquest, que per descomptat ha d&#8217;anar acompanyat d&#8217;una gran dosi de creativitat. Sorprendre \u00e9s cada vegada m\u00e9s complicat i nom\u00e9s sobreviuran les empreses que s\u00e0piguen treure el millor del t\u00e8cnic i el diferencial. En aquest article volem llistar els diferents factors que podem aplicar a qualsevol celebraci\u00f3 i tamb\u00e9, aix\u00ed com mostrar motius per a incloure&#8217;ls.   <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Per poder identificar aquests factors, els<strong> hem dividit en cinc tipologies<\/strong> de situacions o localitzacions<\/p>\n<h4 style=\"white-space:pre-wrap;\"><strong>1. Fires i congressos<\/strong><\/h4>\n<p class=\"\" style=\"white-space:pre-wrap;\">Les fires, els salons i els congressos s\u00f3n perfectes per mostrar els serveis o productes d\u2019una empresa. Alhora, tamb\u00e9 s\u00f3n un punt de trobada per establir nous contactes entre prove\u00efdors i clients potencials.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Aquest tipus d\u2019esdeveniments es poden celebrar de manera puntual o peri\u00f2dica i, normalment, ser-hi present acostuma a representar una inversi\u00f3 elevada.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">La innovaci\u00f3 hi ha de ser sempre present per poder destacar entre la resta d\u2019empreses expositores, ja que habitualment pertanyen al mateix sector. En qu\u00e8 podem innovar? <\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Estands f\u00e0cils de visualitzar<\/strong> que potenci\u00efn la identitat de la marca.&nbsp;<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Dissenyar el <em>customer journey<\/em> del visitant perqu\u00e8 pugui relacionar-se amb el personal de l\u2019empresa, humanitzant la marca, i pugui <strong>comprovar l\u2019excel\u00b7lent professionalitat del nostre equip<\/strong>.&nbsp;<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Apostar per la <strong>tecnologia<\/strong>. Aconseguir la combinaci\u00f3 perfecta entre connectivitat i interacci\u00f3, que alhora permeti <strong>captar dades dels visitants<\/strong>, \u00e9s la clau. <\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Informaci\u00f3 <em>blended<\/em><\/strong>. Comunicar-nos amb els visitants combinant els formats <strong>tradicionals<\/strong>, com els fullets o les targetes de visita, amb els formats <strong>digitals<\/strong>, com els codis QR, <em>landing page<\/em> per captar registres, la realitat augmentada o els cat\u00e0legs digitals.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" style=\"white-space:pre-wrap;\">Una altra opci\u00f3 molt interessant \u00e9s tenir pres\u00e8ncia virtual paral\u00b7lelament a l\u2019esdeveniment presencial. En aquest cas, les xarxes socials seran les protagonistes i ens permetran atreure m\u00e9s visitants i incrementar les nostres possibilitats de negoci i de reconeixement de marca. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Si teniu previst participar en fires o congressos, heu de tenir en compte tots aquests factors per ser innovadors, \u00fanics i diferents de la compet\u00e8ncia.<\/p>\n<\/div>\n<p>      <img decoding=\"async\" data-src=\"https:\/\/camiliangroup.com\/wp-content\/uploads\/2026\/05\/image-asset_6.jpeg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2500px; --smush-placeholder-aspect-ratio: 2500\/1667;\"><\/p>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content=\"\">\n<h4 style=\"white-space:pre-wrap;\"><strong>2. Showrooms<\/strong><\/h4>\n<p class=\"\" style=\"white-space:pre-wrap;\">Los <strong>showrooms son ideales para mostrar productos de una forma m\u00e1s \u201cde t\u00fa a t\u00fa\u201d,<\/strong> m\u00e1s c\u00e1lida, donde el cliente o proveedor est\u00e1 m\u00e1s interesado en tu empresa. Pero\u2026 \u00bfPor qu\u00e9 no hacerlo distinto? Una posible innovaci\u00f3n podr\u00eda ser el concepto <strong>m\u00f3vil o port\u00e1til<\/strong>, en la que el tiempo de montaje, desmontaje y mano de obra es m\u00e1s r\u00e1pido y menos costoso.  <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">En un <em>showroom<\/em> es necesario tener una muy buena presencial de marca y dise\u00f1o, porque puede que sea la llave para vender m\u00e1s o no.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">En <strong>LAESKI <\/strong>estem conven\u00e7uts que:<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Un showroom ha d\u2019estar dissenyat per <strong>captar dades i afavorir els objectius digitals de la marca.<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Un showroom es un <strong>lugar exclusivo<\/strong>. Quienes lo visiten deben tener m\u00e1s beneficios de los que lo visitan de forma virtual, o interact\u00faan con la marca a trav\u00e9s de los canales online. <\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Un showroom \u00e9s un lloc que serveix pe <strong>culturitzar corporativament totes les persones que hi accedeixin<\/strong>. Han d\u2019enamorar-se de la marca, dels seus valors. Com transmetrem aquest amor de <em>branding<\/em>? Formats \u00e0gils, prova de producte, m\u00e0rqueting olfactiu, enquestes digitals amb premi, etc.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" style=\"white-space:pre-wrap;\">Aquesta modalitat \u00e9s vers\u00e0til i puntual, per\u00f2 al mateix temps diferencial. Canviar la mentalitat de no seguir el mateix patr\u00f3 pot donar llum a un esdeveniment innovador dins d\u2019un <em>showroom<\/em>. <\/p>\n<\/div>\n<p>      <img decoding=\"async\" data-src=\"https:\/\/camiliangroup.com\/wp-content\/uploads\/2026\/05\/image-asset_7.jpeg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2500px; --smush-placeholder-aspect-ratio: 2500\/1817;\"><\/p>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content=\"\">\n<h4 style=\"white-space:pre-wrap;\"><strong>3. Teambuildings presencials<br \/><\/strong><\/h4>\n<p class=\"\" style=\"white-space:pre-wrap;\">Cooperaci\u00f3 de grup, joc en equip, diversificar, competir\u2026 Conceptes que defineixen, sens dubte, qu\u00e8 \u00e9s un teambuilding.<br \/>&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Els <strong>teambuildings <\/strong><strong>s\u00f3n necessaris per aconseguir objectius de treball en grup, <\/strong>coneixements de noves eines, companys de treball \u2014fusi\u00f3 de departaments\u2014, democratitzaci\u00f3 de la creativitat i de la participaci\u00f3.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">En aquest sentit, existeixen infinitats de conceptes per innovar en aquestes trobades. Sovint aquestes activitats poden ser molt repetitives i, al mateix temps, signifiquen muntatges costosos. &nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">La proposta \u00e9s canviar els conceptes de \u201crepetici\u00f3\u201d i \u201cmon\u00f2ton\u201d. <em>Com?<\/em>&nbsp;<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Anar m\u00e9s enll\u00e0<\/strong> de parts est\u00e0tiques i modelar l\u2019esdeveniment perqu\u00e8 sigui \u00fanic i inigualable.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Buscar <strong>noves eines<\/strong> <strong>que serveixin per motivar i cohesionar els equips<\/strong> que formen part de l\u2019experi\u00e8ncia. Segons va dir Plat\u00f3: <em>\u201cEn una hora de joc puc con\u00e8ixer m\u00e9s coses d\u2019una persona que en un any de converses\u201d.<\/em> <\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Investigar sobre esdeveniments passats <\/strong>o que ja hagin fet altres persones per poder realitzar una millora innovadora. Aprendre sobre dades i esdeveniments del passat ens far\u00e0 proposar nous reptes d\u2019equips i cada vegada m\u00e9s efectius per a cada objectiu que ens proposem.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" style=\"white-space:pre-wrap;\">Innovar un <em>teambuilding <\/em>\u00e9s a les vostres mans, nom\u00e9s s\u2019han d\u2019aplicar les tend\u00e8ncies i la diferenciaci\u00f3 en aquest, per\u00f2 amb les modificacions corresponents.<\/p>\n<\/div>\n<p>      <img decoding=\"async\" data-src=\"https:\/\/camiliangroup.com\/wp-content\/uploads\/2026\/05\/image-asset_8.jpeg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2500px; --smush-placeholder-aspect-ratio: 2500\/1667;\"><\/p>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content=\"\">\n<h4 style=\"white-space:pre-wrap;\">&nbsp;<strong>4. Visites t\u00e8cniques per a esdeveniments presencials<\/strong><\/h4>\n<p class=\"\" style=\"white-space:pre-wrap;\">Quan es <strong>crea i projecta<\/strong> qualsevol esdeveniment, \u00e9s necessari realitzar una visita t\u00e8cnica; a LAESKI l\u2019anomenem <em>prospecci\u00f3 de l\u2019espai<\/em>. Perqu\u00e8 tota l\u2019organitzaci\u00f3 sigui correcta i tenir en compte possibles imprevistos \u2014per aix\u00ed poder anticipar-nos\u2014 \u00e9s fonamental aquesta visita. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">De vegades, ens trobem amb situacions complicades per transportar els suports t\u00e8cnics i poder realitzar una prospecci\u00f3 \u00f2ptima de l\u2019espai. En aquest sentit, aqu\u00ed tamb\u00e9 entra el concepte d\u2019innovaci\u00f3. \u00c9s convenient <strong>reduir temps i costos per executar una bona visita t\u00e8cnica<\/strong> i tenir-ho controlat pr\u00e0cticament tot.<br \/>  &nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">No nom\u00e9s en el m\u00f3n dels esdeveniments, sin\u00f3 tamb\u00e9 en altres sectors, \u00e9s molt important el despla\u00e7ament de tot l\u2019equip, tant hum\u00e0 com material.<\/p>\n<\/div>\n<p>      <img decoding=\"async\" data-src=\"https:\/\/camiliangroup.com\/wp-content\/uploads\/2026\/05\/image-asset_9.jpeg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2500px; --smush-placeholder-aspect-ratio: 2500\/1667;\"><\/p>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content=\"\">\n<h4 style=\"white-space:pre-wrap;\"><strong>5. Mostres de productes<\/strong><\/h4>\n<p class=\"\" style=\"white-space:pre-wrap;\">Ens trobem que, sovint, les mostres de producte comporten molts despla\u00e7aments i hores de muntatge i desmuntatge. Per qu\u00e8 no canviar aquest concepte? <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">En aquest apartat en concret volem fer menci\u00f3 a StilChest, un invent revolucionari i innovador d\u2019oficines i estands port\u00e0tils.<br \/>&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Mai les exposicions de productes havien estat tan f\u00e0cils, senzilles, elegants i transportables. La proposta consisteix a mostrar productes en diferents llocs, per\u00f2 sense haver de muntar cap estand en concret, sin\u00f3 portar-lo a qualsevol part. &nbsp;<\/p>\n<\/div>\n<div style=\"width: 628px\" class=\"wp-caption alignnone\"><img decoding=\"async\" data-src=\"https:\/\/camiliangroup.com\/wp-content\/uploads\/2026\/05\/store.png\" alt=\" Imatge extreta de l\u2019empresa StilChest \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 618px; --smush-placeholder-aspect-ratio: 618\/585;\"><p class=\"wp-caption-text\">Imatge extreta de l\u2019empresa StilChest<\/p><\/div>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content=\"\">\n<p class=\"\" style=\"white-space:pre-wrap;\">Aix\u00f2 \u00e9s <strong>innovaci\u00f3<\/strong>. Conceptes com els que proposa <a href=\"https:\/\/stilchest.com\/ca\/inici\/\">StilChest<\/a>, una maleta elegant, m\u00f2bil i adaptable a qualsevol moment i esdeveniment. <strong>Crear i desenvolupar<\/strong> un esdeveniment que marqui la difer\u00e8ncia, de vegades, es troba en els petits detalls, no nom\u00e9s durant la celebraci\u00f3, sin\u00f3 tamb\u00e9 en els moments previs i una vegada finalitzada. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Us ha agradat l\u2019article? Recordar-vos que podeu seguir-nos a les nostres xarxes socials i formar part de la comunitat <a href=\"https:\/\/laeski.com\/\">LAESKI<\/a>. Una comunitat d\u2019amants dels esdeveniments, per\u00f2 tamb\u00e9 del pensament, el disseny, la sostenibilitat i totes les tem\u00e0tiques relacionades amb la dinamitzaci\u00f3 dels equips i la presentaci\u00f3 de nous productes i serveis.  <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Qu\u00e8 espereu per unir-vos-hi?<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.facebook.com\/LaeskiPremium\/\">Facebook<\/a><\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/twitter.com\/Laeski_Events\">Twitter<\/a><\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.instagram.com\/laeski_events\/\">Instagram<\/a><\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/company\/11035333\/admin\/\">LinkedIn<\/a><\/p>\n<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p class=\"\" style=\"white-space:pre-wrap;\">Article de blog relacionat amb la xerrada amb Judit Ricart co-fundadora &#038; CMO de StilChest. Debat sobre la necessitat d&#8217;adaptar-se a les noves maneres de satisfacci\u00f3. <\/p>\n","protected":false},"author":1,"featured_media":3367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[717,712,1092,749,757],"tags":[1207,1098,1053,727,1208,1056,1209,1210],"class_list":["post-3366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-esdeveniments-corporatius","category-esdeveniments-online","category-esdeveniments-per-a-empreses","category-esdeveniments-presencials","tag-congressos","tag-esdeveniments-online","tag-esdeveniments-presencials","tag-esdeveniments-corporatius","tag-fires","tag-laeski","tag-showrroms","tag-stilchest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Els nous recursos per a esdeveniments innovadors \u2014 Camilian<\/title>\n<meta name=\"description\" content=\"Article de blog relacionat amb la xerrada amb Judit Ricart co-fundadora &amp; CMO de StilChest. 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